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Bob Eve

No Longer with Cisco

Recently Bob has been leading Cisco’s efforts in the Data Virtualization market and expanding Data Virtualization’s Customer Advisory Community programs.

Bob was the EVP of Marketing at Composite Software for seven years, prior to its acquisition by Cisco in 2013. There, Bob established data virtualization as a category and Composite as the market leader by co-authoring the first book on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility

Bob’s has driven multiple market transitions including creation of the Data Virtualization and IT Governance categories and was a key contributor to the rise of ERP. In Bob’s long career in enterprise software, he has held executive level engineering, marketing and business development roles at Oracle, PeopleSoft, Mercury Interactive and Informatica.

Bob holds a MS degree in Management from the Massachusetts Institute of Technology and a BS degree in Business Administration from the University of California at Berkeley.

Articles

The Story of How Data Virtualization Became Data Virtualization

Someone recently asked me about the origin of the Data Virtualization category name. From my unique perspective as the software marketer who drove the term and category’s successful adoption, I enjoyed the chance to share the Data Virtualization category story with them.  And in this blog, I thought…

It’s Summertime, So Analysts Turn Up the Heat on Data Virtualization

While everyone else is enjoying summer’s warm days and fun-filled vacations, the analysts at Gartner and Forrester are busy working on their next set of reports covering the data virtualization market and key products in the space such as the Cisco Information Server. What new data virtualization re…

Introducing the Cisco Data Virtualization Knowledgebase

Knowledge = Opportunity + Advancement “Today knowledge has power. It controls access to opportunity and advancement.” Over fifty years later, this insight from the famed father of modern management, Peter Drucker, still rings true.  In fact, more so than ever in our increasingly technology-driven e…

A Great Time Out!

I’m thoroughly enjoying the NBA playoffs again this year, in large part because my favorite team is once again in contention for the championship (go Golden State Warriors!). I’ve watched most of their games this season and relish the entertainment the team provides. After many hours of viewership,…

Five Reasons We Knew It Was Time to Use Data Virtualization

In the recent blog, How Do We Know If We Are Ready for Data Virtualization? we examined the value-add that data virtualization provides, as well as useful tools that organizations can use to assess their data virtualization readiness. In this blog and on-demand webinar, I move from the general to th…

January 23, 2017

ANALYTICS & AUTOMATION

How Do We Know If We Are Ready for Data Virtualization?

Since helping launch the data virtualization market in 2006, I have interacted with thousands of organizations. A common question across these conversations is “How do we know if we are ready for data virtualization?” What these organizations are really asking is: “When do we know if our existing da…

Getting So Much Better All the Time – Announcing Cisco Data Virtualization Release 7.0.4

The fourth song on the iconic album, Sgt. Pepper’s Lonely Hearts Club Band, is Getting Better with Sir Paul McCartney the lead on the memorable refrain: “I’ve got to admit it’s getting better A little better all the time I have to admit it’s getting better It’s getting…

You Need a Data Preparation Buyer Strategy

With all that has been written and said about data preparation, you are probably convinced your enterprise is ready to take advantage of its ability to rapidly transform inconsistent, incomplete, and inaccurate data into the clean, complete and ready-to-use data that your analytics require. This cle…

Is Now the Time to Adopt Data Preparation? Analysts Say Yes!

In just three short years, self-service data preparation has gone from a nascent concept into what one IT analyst firm called the “Next Big Market Disruption” at their recent BI and Analytics conference. Benefits to Data Preparation Adopters Are Significant A myriad of benefits are driving this acc…